App Install Campaigns For StockEdge

The company had approached Inovaticus to increase the downloads of the StockEdge app so that its user base became larger. While the development team was working dedicatedly to increase the features, usability, and reliability of StockEdge, we were entrusted with the responsibility of increasing the app downloads through paid advertisements.

We decided to run the app install campaigns on Google ads with a good budget.

The initial years were spent setting up processes, building skillsets, and identifying the right talents and technologies for establishing the digital marketing ecosystem of Elearnmarkets. 

Key efforts went into:

• Increasing visibility
• Boosting downloads
• Reducing the cost of installation to the lowest level possible.

The App Install Campaigns on Google Ads allowed StockEdge to become visible on the Google search and display networks, Google Play, Google discover, and YouTube. We continuously optimized the App Install Campaigns to bring down the Cost Per Install and achieved 70,000+ installs from January 2019 to June 2019.

Our team identified that increasing the visibility and user satisfaction levels of StockEdge is the key to increasing its downloads. As mentioned earlier the development team of StockEdge was working round the clock to ensure that the user satisfaction levels improve, we started working on boosting the visibility and downloads.