Cookie Policy

This Cookie Policy was last updated February 08, 2021

This Cookie Policy explains how Inovaticus Marketing Solutions LLP (“Company“, “we“, “us“, and “our“) uses cookies and similar technologies to recognize you when you visit our websites at https://www.inovaticus.com/, (“Websites“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases, we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

Please read this Cookie Policy carefully to review how we place cookies. By using this website, you will be deemed to have accepted this Cookie Policy.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Inovaticus Marketing Solutions LLP) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third-party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our websites for advertising, analytics, and other purposes. This is described in more detail below.

The specific types of first and third-party cookies served through our websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

How can I control cookies?

As per this Cookie Policy, you have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information than that provided in this Cookie Policy, please visit https://optout.aboutads.info or https://www.youronlinechoices.com.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the Cookie Policy table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Name: __tlbcpv
Purpose: Used to record unique visitor views of the consent banner.
Provider: .termly.io
Service: Termly View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year
Name: __cfduid
Purpose: Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
Provider: .hubspot.com
Service: CloudFlare View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 30 days
Name: __cfduid
Purpose: Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
Provider: .tawk.to
Service: CloudFlare View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 30 days
Name: __cfduid
Purpose: Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
Provider: .hscollectedforms.net
Service: CloudFlare View Service Privacy Policy
Country: __________
Type: server_cookie
Expires in: 30 days
Name: __cfduid
Purpose: Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
Provider: .hs-scripts.com
Service: CloudFlare View Service Privacy Policy
Country: __________
Type: server_cookie
Expires in: 30 days
Name: __cfduid
Purpose: Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
Provider: .inovaticus.com
Service: CloudFlare View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 30 days
Name: __cfduid
Purpose: Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
Provider: .hsforms.com
Service: CloudFlare View Service Privacy Policy
Country: __________
Type: server_cookie
Expires in: 30 days
Name: __cfduid
Purpose: Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
Provider: .hs-analytics.net
Service: CloudFlare View Service Privacy Policy
Country: __________
Type: server_cookie
Expires in: 30 days
Name: __cfduid
Purpose: Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
Provider: .hs-banner.com
Service: CloudFlare View Service Privacy Policy
Country: __________
Type: server_cookie
Expires in: 30 days


Performance and functionality cookies:

The following cookies mentioned in this Cookie Policy are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name: ss
Purpose: Necessary for the functionality of the website’s chat-box function.
Provider: va.tawk.to
Service: betweendigital.com
Country: United States
Type: http_cookie
Expires in: session


Analytics and customization cookies:

The following cookies mentioned in this Cookie Policy collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name: _dc_gtm_UA-#
Purpose: Google Tag Manager uses it to control how a Google Analytics script tag loads. This is a HTTP cookie whose data is deleted after a session.
Provider: .inovaticus.com
Service: Google Tag Manager View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 minute
Name: __hssrc
Purpose: Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
Provider: .inovaticus.com
Service: Hubspot.com View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: session
Name: _ga
Purpose: It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
Provider: .inovaticus.com
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year 11 months 29 days
Name: __hssc
Purpose: This cookie keeps track of sessions.
Provider: .inovaticus.com
Service: Hubspot.com View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 30 minutes
Name: __hstc
Purpose: The main cookie for tracking visitors.
Provider: .inovaticus.com
Service: Hubspot.com View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year 24 days
Name: hubspotutk
Purpose: This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
Provider: .inovaticus.com
Service: Hubspot.com View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year 24 days
Name: _gid
Purpose: Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider: .inovaticus.com
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 day


Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name: _fbp
Purpose: Facebook tracking pixel used to identify visitors for personalized advertising.
Provider: .inovaticus.com
Service: Facebook View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 2 months 29 days


Unclassified cookies:

These are cookies that have not yet been categorized in this Cookie Policy. We are in the process of classifying these cookies with the help of their providers.

Name: TawkConnectionTime
Purpose: __________
Provider: www.inovaticus.com
Service: __________
Country: United States
Type: http_cookie
Expires in: session
Name: __tawkuuid
Purpose: __________
Provider: .inovaticus.com
Service: __________
Country: United States
Type: http_cookie
Expires in: 5 months 27 days
Name: _clck
Purpose: __________
Provider: www.inovaticus.com
Service: __________
Country: United States
Type: http_cookie
Expires in: 11 months 30 days
Name: twk_token
Purpose: __________
Provider: www.inovaticus.com
Service: __________
Country: United States
Type: html_local_storage
Expires in: persistent
Name: CLID
Purpose: __________
Provider: www.clarity.ms
Service: __________
Country: United States
Type: server_cookie
Expires in: 11 months 30 days
Name: tawkUUID
Purpose: __________
Provider: va.tawk.to
Service: __________
Country: United States
Type: http_cookie
Expires in: 5 months 27 days
Name: _ga_ZQPNPLF2C5
Purpose: __________
Provider: .inovaticus.com
Service: __________
Country: United States
Type: http_cookie
Expires in: 1 year 11 months 29 days
Name: _clsk
Purpose: __________
Provider: www.inovaticus.com
Service: __________
Country: United States
Type: html_session_storage
Expires in: session
Name: TawkWindowName
Purpose: __________
Provider: www.inovaticus.com
Service: __________
Country: United States
Type: html_session_storage
Expires in: session
Name: twk_5c66e911a6c3590a404d6bd8
Purpose: __________
Provider: www.inovaticus.com
Service: __________
Country: United States
Type: html_local_storage
Expires in: persistent

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them.

This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Apart from the cookies already mentioned in this Cookie Policy, websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements.

This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies or this Cookie Policy, please email us at [email protected] or by post to:

Inovaticus Marketing Solutions LLP

14/13C Bosepukur Road

Kolkata 700042, West Bengal, India

Phone: +91 8777016450