Very few marketing campaigns can be run successfully today without the use of either visual, or printed promotional materials created by a graphic designer. Whether the goal of the marketing campaign is brand building, creating awareness about a product or running a promotional offer, usage of visual marketing materials is a must. It has been in vogue for a long time now, and surely is here to stay.
Visual marketing materials will help you to capture the attention of the customers, and excite them enough so that they buy the product being marketed. Logo, brochures, banners, standing banners (standees), flyers, information booklets, etc. are some of the common materials created using good graphic design.
The common adage is “A picture is worth a thousand words”. Visual information is processed faster than words by the human brain, as it is more attention grabbing. It is very easy to generate rapid interest by using graphic design.
Human beings need a longer time to read the words and assimilate the information contained therein. Since many marketers rely upon impulse buying by the customers, visual materials powered by good graphic design tend to increase the chances of their success manifold. Many customers that they target are likely to get excited by the message conveyed by the marketing material, and buy the product quickly.
The purpose of graphic design lies in conveying a core message. Though it can certainly be conveyed using words only, it is scientifically proven that visuals are more effective in grabbing people’s attention faster. Graphic Designers are experts in finding the best way of arranging the visuals and words and make them appealing to the customers. A high-quality graphic design makes people notice the marketing campaign quickly and remember the message being conveyed. This in turn builds a recall of the brand or product being promoted.
A good graphic designer possesses a strong marketing acumen along with a keen sense of aesthetics, visualization, and technical skills. He should be specially trained to conceptualize ideas and create the marketing collateral for the world to see. He would also need through knowledge of various graphic design software like Adobe Photoshop, Corel Draw, etc.
If you are a marketer on the quest of creation of good designs for your company, then it will be better to hire a professional graphic designer to design the materials for you. Apart from marketing acumen, Graphic designer will have a thorough knowledge about how the different elements of graphic design, namely pictures, colors, text (typography), etc. have to be combined together to come up with a stunning and effective design.
There are several aspects which make a graphic design successful. We will cover them in our forthcoming articles.
Priyanka is the Co-founder and Creative Director of Inovaticus Marketing Solutions LLP. Professionally qualified in Psychological Studies, she has a keen understanding of consumer behaviour and is a Digital Marketing Enthusiast, Content writer and Graphic Designer.