Why Digital Marketing

Be Smart : Take Your Business Online

3.4 Billion people who use the internet today can become your customers. Grab this incredible opportunity!

Every day, more and more people are adopting the internet. This opens up a whole new world of opportunities for the companies to expand their business. As per Google, companies using internet marketing services can expect 2.8x better revenue growth. Do you need more reasons to start digital marketing?


The Internet is the best platform to fuel the growth of your business across the world.


Digital marketing will help you to grow your business online across the world.


It allows small and medium companies to compete with large enterprises as equals.


Reduces wastage of money by targeting only the right customers in the right geographies.


No need to have big dollars to get started. You can start small and step-up the spends later.


It gets you better leads that convert into sales. This increases your revenues and profits.


Digital marketing is a powerful way to get you noticed by your target customers.


Digital marketing is a powerful way to build your online and offline brand reputation.

Ad Spends Are Shifting From Traditional To Digital Marketing

Business owners and marketing heads of companies across the world are realizing that investment in digital marketing can get them more ROI than traditional channels of marketing like advertising on print media, television and radio can. This is causing a shift in their spending patterns. They are now allocating a larger part of their spends for digital marketing. The share is going to go up even further. If you want to spend your marketing budget wisely, you will have to also look at the returns that you will be getting from every dollar spent. So choose internet marketing services, and get the best results that you can expect.

Digital Ad Spends in 2016 (%)

  • Search
  • Mobile
  • Banner
  • Video
  • Other

Ad Spend Growth 2016 (Billion USD)

  • 2016
  • 2015

Mobile Spending Is On The Rise (Billion USD)

  • Non-Mobile
  • Mobile

Inbound Marketing is the way forward

  • As many as 75% of the 3957 marketers surveyed prefer Inbound Marketing over Outbound.
  • 3 out of 4 marketers prefer and inbound approach to marketing.
  • Inbound is the preferred marketing method for all small and medium businesses (that spend less than $5 million a year), due to the better optimisation of spends and the control they will have on the where they spend it. Companies that spend less than $100,000 on marketing annually, are four times more likely to practice inbound marketing.
  • Inbound campaigns achieve higher ROI than outbound. This holds true across different company sizes and budgets.
  • Every company surveyed was three times as likely to see a higher ROI on inbound marketing campaigns than on outbound, regardless of marketing spend.
  • Leading marketers recognize that inbound is a long game. Companies that continue the journey are more likely to see their leads and sales go up.

Inbound vs. Outbound ROI By Marketing Spend

  • We see higher ROI using Inbound Marketing
  • We see higher ROI using Outbound Marketing
Big budget or small – everyone gets better returns from inbound

Source: HubSpot

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