If you’re looking for a powerful strategy to optimize your online marketing spends to reach out to high quality customers for your business then look no further. Search Engine Marketing (SEM), also known as Pay Per Click (PPC), is what you need. SEM is a proven and effective strategy for both long-term and short-term marketing campaigns, and millions of businesses worldwide are using it to promote their products and services today. So, read on to decide whether it is right for your business too.
Search Engine Marketing is a strategy which is effective in getting quick visibility for a business in the Search Engine Result Pages. When a user searches for a word or phrase (keyword) in a search engine like Google or Bing, he sees two types of listings (results):
Through SEM, businesses can compete for getting featured in these inorganic results.
These advertisements can be placed on the SEM platforms like Google Ad Words, Bing Ads and Yahoo Gemini to reach out to people who are the right audience for your business. The Search Engines auction these premium ad spaces, and businesses interested in featuring their ads can bid for these spaces.
(What needs to be noted here is that they may also leave the page without doing anything. It is important to understand that SEM does not guarantee positive business results).
SEM can be used by any business, at any time. Worldwide, millions of Internet savvy businesses, whether new or old are using SEM effectively to reach out to their customers.
The following are just a few of the situations when Search Engine Marketing can prove to be very handy to engage with your customers:
A great competitive tool for new companies
SEM is a great tool for start-ups or new businesses which have to compete with established companies in the market. These established companies would have already garnered good positions in the organic (free) search results, and hence it will be difficult and time-consuming for these new businesses to get visibility there. However SEM can get them this visibility if they have a few dollars to spend. They can bid for ad spots on the Search Engine Result Pages and get noticed quickly by customers.
Another compelling reason for using search engine marketing is due to its flexible payment models. The most popular payment model is called Cost per Click (CPC) or Pay per Click (PPC). Using this you pay the search engine only if a user clicks on your ad to know more, and not whenever the ad is displayed to someone. This means that you get better and qualified leads, which go a long way in furthering your business interests.
Considering the plethora of options provided by these platforms for construction and optimization of SEM ads, it will be better if you get qualified and specialist professionals to manage your campaigns. They can implement, monitor, analyse, and optimise these ads. Their deep understanding of the practical aspects of SEM can come in very handy for you to be successful in your search engine marketing efforts and get a great mileage for your business.
Anirban is the CEO of Inovaticus Marketing Solutions. He is a passionate Digital Marketer with a keen interest in technology, finance, and movies. He is an MBA in Finance and is certified in Digital Marketing from Digital Marketing Institute, Ireland. He is also a certified in Inbound Marketing by Hubspot, Google AdWords and Bing Ads by Microsoft.