Marketing automation is an integral and critical part of Inbound Marketing.
If you do not already know it, Inbound Marketing is an amazing strategy which can really propel your business to the next level. Any company which wants to grow exponentially using the power of the Internet should seriously look at Inbound Marketing as the most important digital marketing strategy that they can adopt.
In case you have missed my previous post About how every company can cleverly grow their business using Inbound Marketing, then I suggest you read it first to get a heads up regarding the inbound methodology.
The Inbound Marketing methodology has come a long way since its inception around a decade back. Today, it is reliable, mature and has gained widespread popularity among the early adopters who tend to swear by the benefits that it has provided to them.
An critical step in Inbound Marketing is the implementation of a Marketing Automation system.
Doing Inbound Marketing manually is virtually impossible, especially if your business is of a large size, and it attracts loads of visitors to its website or social media pages. It can become a seriously mind boggling task to track user behaviour and handle the tons of data that would be generated.
At the very core of Inbound Marketing lies the ability to personalize user experiences. To do this effectively, tracking how the users interact with the website is crucial.
But it is impossible for any human being to track every visitor and repeat visitors of a website, analyze their social media activities, send out timely emails, and also guide them through the marketing funnel manually.
This is precisely the reason why marketing automation is required. Once you have implemented it, instead of doing all the tasks manually, you will let a specialized Marketing software to handle them. This will enable you to leave the complex and many routine tasks of Inbound Marketing to the automation software, and use your time to focus on the strategic and creative aspects of marketing.
There are several Marketing Automation softwares available in the market. Most of these are quite advanced incapable of doing the job impeccably. Some of these are Hubspot, Marketo, Act-On, Pardot, Leadsquared, etc.
You can look at the product features and even try out a few demos before selecting the best one for your business. Thereafter, with the help of the software company and the digital marketing company that is providing you the inbound marketing service, get the software implemented in your organization.
To put it in a nutshell, the following are the core things that marketing automation will do for you:
If you plan to get the full juice out of Inbound Marketing, you cannot ignore marketing automation. However, just as in the case of Inbound Marketing, for marketing automation also you would need to consult an Inbound Marketing agency to implement marketing automation in the right way.
Feel free to get in touch with us If you need any information about how marketing automation can be useful for your business. We would love to hear from you.
Anirban is the CEO of Inovaticus Marketing Solutions. He is a passionate Digital Marketer with a keen interest in technology, finance, and movies. He is an MBA in Finance and is certified in Digital Marketing from Digital Marketing Institute, Ireland. He is also a certified in Inbound Marketing by Hubspot, Google AdWords and Bing Ads by Microsoft.