Creating a great piece of content that becomes popular among the readers tops the wishlist of every content writer. In spite of that, why does most of them miss the target? Have you ever wondered why one piece of content gets more engagement from the readers than another one that is written on the same topic?
The answer lies in the differences in the approach of each content writer and in the way they create the content.
So, if you plan to become a content writer, then remember that:
In order to create an engaging content, ask yourself these questions before you actually start writing.
Are all the websites that you visit have the same appeal? Some look very simple with popping colors and designs, while others have an extremely professional look. The reason behind the difference is that these websites might be trying to reach out to two entirely different groups of people.
Similarly, while writing a piece of content you need to have a clear idea of who your audience is. This will determine the style, tone, and language of your content.
For example, if you are writing a blog for the general public, write in simple language that everyone can understand. On the other hand, if you are writing an academic paper, you may use jargon and technical language, since the audience is niche, and technically oriented.
Suppose you are going somewhere and you need to be directed to reach your destination. You ask a person for directions, but instead, he tells you where you would find the best pizza in the city. He did help you, but not in the way you wanted it.
Same goes for your content creation. Unless you satisfy a query of that the reader has, the content will not be read.
A thorough research is crucial every time you create a content. This step is probably more crucial than writing the content itself.
Through research, you can gather in-depth knowledge about how the problem or query of the readers can be addressed. It will also help you to understand how your competitors/peers are addressing the same topic.
You have to also ensure that whatever content you write is unique. To ensure this, the content writer needs to find out what has already been created by others. This is an indispensable part of content creation that helps your content to stand out in the crowd of related pieces of content. It will also enable you to avoid creating duplicate or redundant content.
Once you form a clear picture who your audience is, and how their query is already being addressed by others, you need to build a rough structure for your content. This will come in very handy while writing a content, and can ensure that you do not deviate from the main topic.
To further avoid the chances of deviating,
After all the research and framework comes the actual work of writing the content. A content usually has four parts. all of which have to remain inter-related.
The title of your content either makes or breaks it. If the title is catchy and attracts the reader’s attention, then it is most likely to be read and shared. To make your title attract a lot of readers, go through this blog by HubSpot.
The introductory paragraph needs to be made as interesting as the title. This is where the readers anticipate how much value you are going to provide to them throughout your entire content. Try to touch the key points of your content in the introduction itself. If that is not feasible, then show sincere urge to provide the necessary information to them in the introduction and guide them to the body where you actually provide satisfaction to their query.
The body of your content is where you put in all of the information. Make sure to make it scannable, so that the reader can form an idea about what information the article will provide. Include pictures, charts, and tables, use formatting to highlight parts of your texts, use numbering and bullets to break the monotony of plain texts.
In the conclusion, highlight the main topics of your content in a nutshell and encourage the readers to comment and share the content.
Also, if your content has a lot of information to deliver, then make sure that it does not become monotonous, otherwise the readers will lose interest in no time.
As soon as you finish writing the content, you need to thoroughly edit what you have written. In the process of content creation, there is absolutely no room for spelling or grammatical error. To eliminate the chances of such error, you could use online grammar checking tools like Grammarly, Ginger or any other reliable tool that is widely available online. Before your content goes online, make sure it has no error.
So now that you know the recipe for creating an informative and engaging content, let us recapitulate our purpose of content creation once again. We do not write for ourselves. Yes, you may love writing what you wish to convey, but in the case of content creation, you have to keep in mind what your readers want. When you deliver engaging pieces of content that your readers find valuable, they enter into a zone of trust. When this happens, the readers eagerly wait for you to publish your next blog. So, with humanistic and personal approach make your audience embark on a long-term relationship with you.
Anirban is the CEO of Inovaticus Marketing Solutions. He is a passionate Digital Marketer with a keen interest in technology, finance, and movies. He is an MBA in Finance and is certified in Digital Marketing from Digital Marketing Institute, Ireland. He is also a certified in Inbound Marketing by Hubspot, Google AdWords and Bing Ads by Microsoft.